In partnership with
Hey there,
Let me tell you something I don’t think we admit enough.
Sometimes we don’t quit because we’re lazy.
We quit because we get intimidated.
I remember when I first started my journey on social media.
I would scroll for hours.
Profiles with hundreds of thousands of followers.
Videos with millions of views.
People my age — or even younger — already “there”.
And I would think:
“How is that even possible?”
“How could I ever reach that level?”
“Maybe they just have something I don’t.”
More talent.
Better conditions.
Better timing.
More luck.
It felt unrealistic. Almost reserved for a different category of people.
Not ordinary people.
But here’s what I didn’t understand back then.
Every single profile I admired… started at zero.
Every person with 500k followers once posted their first video to 12 views.
Every viral creator once uploaded content no one cared about.
What separates people isn’t some secret superpower.
It’s time.
Consistency.
And love for what they do.
Because here’s the truth:
If you only chase numbers, you burn out.
If you chase the craft, you grow.
The reason I didn’t quit wasn’t because I was sure I’d succeed.
It was because I genuinely enjoyed creating.
Even when the views were low.
Even when no one shared.
Even when growth felt slow.
And slowly… things changed.
120k followers.
My most popular video hitting 8 million views.
Not overnight.
Not magically.
But gradually.
And the crazy part?
When I finally reached numbers that once felt “impossible”, I realized something.
Those people I used to admire didn’t have something I lacked.
They just stayed in the game long enough.
We have this tendency to assume that extraordinary results require extraordinary people.
But most of the time, they require ordinary people who refused to stop.
So when you see someone doing something that feels “above your level”, don’t let it discourage you.
Let it remind you that it’s possible.
They are not chosen.
They are committed.
And commitment is available to everyone.
If you truly love what you’re building — whether it’s a brand, a body, a business, a relationship — you can reach numbers that once intimidated you.
In social media.
In your career.
In life.
Just don’t compare your chapter 1 to someone else’s chapter 20.
And don’t quit just because the mountain looks high from the bottom.
Every big number you see…
Is just small numbers repeated consistently.
And if you’re tired of watching from the sidelines…
If you’re done feeling intimidated by other people’s results…
Then stop just consuming. Start building.
That’s exactly why I created my course.
Not to promise you “overnight success”.
Not to sell you motivation.
But to give you structure.
Direction.
A system you can actually follow.
Because once you have clarity, consistency becomes easier.
And once you stay consistent long enough, results become inevitable.
If you’re serious about building something real this year,
this is your sign.
Everything around you that you call life was made up by people that were no smarter than you.
Much love,
Joseph
Founder of Iliovacinema
How did you like this email?
When it all clicks.
Why does business news feel like it’s written for people who already get it?
Morning Brew changes that.
It’s a free newsletter that breaks down what’s going on in business, finance, and tech — clearly, quickly, and with enough personality to keep things interesting. The result? You don’t just skim headlines. You actually understand what’s going on.
Try it yourself and join over 4 million professionals reading daily.