Hello there, happy new year everybody!!
We just said goodbye to 2025 and I’m like “time moves really fast”. I hope you succeded all the things you wanted in 2025 and you’re entering this year with pure pride for yourself! But surely there were failures as well. Mistakes. Regrets.
But that’s okay. It makes us who we are. It motivates us and urges us to set new goals, new standards for 2026. The new goals you set each year can tell a lot about yourself. But what truly defines you is the recap you’ll do right before the new year comes.
Why most people quit.
As you saw in my special 2025 video, statistics have shown that over 80% percent of people fail to accomplish their goals they set for the new year. Over 60% give up in January..
But why is that? Do they lack time? Are they unlucky? Is it really impossible for them? If you also ask those questions to yourself and say yes to even one of those, you’re just making excuses. Because this is isn’t the true reason you can’t achieve your goals.
The only reason is that you overestimate motivation.
Motivation is a trap.
I’m not saying you shouldn’t feel motivated. It’s absolutely necessary for you to start fighting for your goals. Read that again.
It’s just for the start. And that’s why the percentage of people giving up is so high. Because they believe that motivation is all they need to reach the top.
But this is not the truth. Motivation is just the excitement you get when you set your new goals, when you listen to a podcast about self improvement, or when you watch one of my reels 😉
And that’s it. Then it slowly fades away and as result you end up believing it’s not possible. Just because you don’t have that “fire” inside you anymore.
No. You still have it. It just takes discipline to prove it.
Discipline > Motivation.
As motivation fades, you’re left with one question. Will you keep going?
It’s what you do without motivation that defines you. When you show up being bored, tired, sick, sad. That’s the difference between a winner and a loser. A winner does the work regardless of how they feel. Because it is their duty. Because they gave a word to themselves and decide to keep it instead of throw it away.
That’s called discipline. Refusing to stop. Keeping your promise no matter what. With or without motivation. Remember that.
Now you might say “ok Joseph you said that motivation is a trap but you still write that email to motivate me. Are you playin’ me?” The answer is no. I want the best for you. And I know you won’t recieve it as a trap cause I’m sure you also know now what to do after motivation goes away. You’ll just keep pushing. My followers are winners!!
This year, we won’t be like part of the majority. We’re gonna make the difference. We will actually change (no offense I mean improve). Enough talking, let’s start.
Much love,
Joseph, founder of Iliovacinema.
Motivation fades. Discipline stays.

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